Digital Marketing

Many businesses do social media and have no idea whether it works. We start with the audience and the offer, then build the channels: content, Facebook and Instagram ads, Google search, email and WhatsApp.

You will practise on a real business (yours, a friend's, or a case we provide), run a small campaign, and learn to read the numbers without being fooled by vanity metrics.

What you will build

• A 30-day content calendar
• A small Facebook and Instagram ad campaign with a written results review
• A Google Business Profile optimised for local search
• An email welcome sequence

The journey

1. 1

   Marketing foundations

   Audience, offer, brand voice and the marketing funnel.

2. 2

   Content and social media

   Content calendars; Facebook, Instagram, TikTok and WhatsApp Business.

3. 3

   Facebook and Instagram ads

   Campaign setup, targeting, budgets and reading results.

4. 4

   Google search and SEO basics

   Keywords, Google Business Profile and on-page basics.

5. 5

   Email, WhatsApp and analytics

   Email lists, broadcast messaging and tracking results.

Tools you will use

• Meta Ads Manager
• Google Business Profile
• Google Analytics
• WhatsApp Business

Who it is for

Business owners, aspiring social media managers and freelancers who want clients to pay for results.

Before you enrol